Supermarket Racks Revamp Increases Sales by 20% : A Case Study

Indian supermarkets have transformed from catering primarily to immigrant communities to vibrant hubs for a global audience. Gone are the days of limited selection. Today, these stores contribute higher to the markets with fragrant basmati rice, an explosion of colorful lentils, and an impressive array of regional specialities like Kerala pickles or Darjeeling teas.  

Beyond staples, Indian supermarkets cater to the evolving palate, offering pre-marinated meats for quick curries, ready-to-eat snacks like samosas, and even a growing selection of organic and health-conscious products. 

Whether you are a seasoned cook or a curious newcomer, Indian supermarkets offer a sensory adventure and a gateway to exploring the vast culinary landscape of India.

Supermarkets In India - An Overview

In recent decades, supermarkets have boomed in India, offering a modern alternative to traditional corner shops. These stores serve diverse customers, from budget-conscious shoppers to those seeking premium imported goods. National chains like Reliance Retail and regional players like Spencer's Retail hold a strong presence, while international brands like Spar also make their mark. 

While fresh produce household items remain core offerings, Indian supermarkets increasingly stock prepared meals, international cuisine ingredients, and personal care products. 

This shift reflects the evolving lifestyles and growing disposable incomes of many Indians. However, traditional stores continue to play a vital role, especially in smaller towns and for those seeking a personalized shopping experience.

Supermarkets - The Evolution

Supermarkets have revolutionized grocery shopping, transforming it from a slow, personalized experience to a streamlined, self-service affair. Before the 1900s, corner stores dominated, with customers waiting for clerks to gather their items. 

The rise of various self-service stores allows customers to browse and select products themselves. This shift, coupled with innovations like the shopping cart in 1937, empowered shoppers and boosted sales. The modern supermarket experience continued to evolve with technology. 

The late 20th century saw the rise of scanners and self-checkout systems, expediting the checkout process. Today, supermarkets are constantly adapting, with online grocery ordering and delivery blurring the lines between physical stores and virtual convenience.

How do Supermarket Racks Play a Vital Role in sales?

Supermarkets are far more than just trading  groceries. Their silent salespeople are strategically designed to influence customer behavior and boost sales. Here's how:

The Power of Placement 

Supermarket racks are like a chessboard. High-demand or profitable items get prime products at eye level, where shoppers naturally keep the focus. This "golden zone" increases the likelihood of these products being picked up. 

Conversely, less popular items might be on lower shelves, but strategic placement can still influence sales. At the corridor's end, end caps are hotspots for promotions and new products, grabbing attention and igniting impulse buys.

Creating a Customer Journey  

Rack layout goes beyond product placement.  Supermarkets use the arrangement of racks to guide customer flow. A well-designed layout creates a natural shopping path, ensuring customers navigate past a variety of products, maximizing exposure and potentially leading to unplanned purchases. 

Wider corridors with strategically placed displays encourage browsing while maintaining a comfortable flow to avoid congestion.

Psychology of Presentation 

Supermarket racks are designed to trigger buying decisions. Colour, lighting, and even the way products are arranged all play a role.  For example, products with bright packaging might be grouped together to attract attention. 

Bulk displays can attract shoppers with perceived savings, while carefully stacked items project a sense of abundance and quality. By combining strategic placement, customer flow, and visual merchandising techniques, supermarket racks become powerful tools to attract shoppers to certain products and ultimately drive sales.

What are the Benefits of Establishing Supermarket Racks?

Establishing supermarket racks is crucial for enhancing the shopping experience, maximizing space utilization, improving product visibility, and boosting sales. Supermarket racks serve as the backbone of any retail establishment, providing organization and structure to the store layout. Let's delve into the various benefits of establishing these racks:

Optimized Space Utilization 

Supermarket racks are designed to efficiently utilize available space, enabling retailers to display various products within a limited area. By utilizing vertical space effectively, retailers can stock more items without overcrowding the sales floor, thus enhancing the overall shopping experience for customers.

Improved Product Visibility 

Properly arranged racks facilitate better product visibility, allowing customers to easily locate and access needed items. Clear signage and strategically placed products on the racks help customers navigate the store effortlessly, increasing customer satisfaction and repeat business.

Improved Organization 

Supermarket racks enable retailers to categorize products systematically, creating a well-organized store layout. By grouping similar items, such as canned goods, dairy products, or household essentials, retailers can streamline the shopping process for customers, reducing the time spent searching for specific items.

Increased Sales 

Effective merchandising on supermarket racks can significantly impact sales performance. Eye-catching displays, promotions, and product placement strategies can influence consumer behavior, encouraging impulse purchases and driving sales revenue. Additionally, well-organized racks create a visually appealing environment that entices customers to explore and make additional purchases.

Flexibility and Customization 

Supermarket racks come in various shapes, sizes, and configurations, offering retailers flexibility in designing their store layout according to their needs and preferences. Whether gondola shelving, end cap displays, or specialized racks for perishable items, retailers can customize their shelving units to optimize product presentation and maximize sales potential.

Durability and Longevity 

High-quality supermarket racks are built to withstand the rigours of daily use in a retail environment. Made from sturdy materials such as steel, aluminium, or wood, these racks offer durability and longevity, ensuring they can support heavy loads and endure constant handling by customers and staff.

Space Management and Traffic Flow 

Properly positioned racks contribute to efficient traffic flow within the store, preventing congestion and ensuring a smooth shopping experience for customers. Retailers can manage space effectively and minimise bottlenecks during peak hours by strategically placing racks in high-traffic areas and creating designated aisles.

Brand Image and Perception 

The presentation of products on supermarket racks directly influences the perception of the brand and the overall shopping experience. Well-maintained racks, organized displays, and attractive signage convey professionalism and attention to detail, enhancing the brand image and instilling customer confidence.

Cost-Effectiveness 

While investing in supermarket racks requires an initial capital outlay, the long-term benefits outweigh the costs. Retailers can achieve a significant return on investment by optimizing space, improving product visibility, and increasing sales. Additionally, the durability and longevity of quality racks minimize the need for replacing often, further reducing operational expenses.

Adaptability to Changing Needs 

As consumer preferences and market trends evolve, supermarket racks offer the flexibility to adapt to changing needs and accommodate new product offerings. Modular shelving systems and adjustable fixtures allow retailers to reconfigure their store layout easily, ensuring they respond promptly to market demands and maximize sales opportunities.

Here are a few Case Studies that tell about Supermarket Sales

1. Improving rapid sales

Scenario

A supermarket in Coimbatore is known for its advanced lifestyle and availability of all products, yet it faces challenges with customers rushing through corridors. The goal is to encourage more unplanned purchases.

Solution

Products that are in the current trends and being sold exclusively should be placed near the bill counter. This will make the shoppers buy the products with a sudden plan, helping us to level up the supermarket and increase the sales of the products. 

2. Placing the Displays and Ambient Lighting

Scenario

A famous store in Thanjavur sells products that are sold mainly in other states and cities, which makes the store face challenges. 

Solution

Placing modern glass display cabinets with ambient lighting and attractive images secured those products and appealed to the town's exclusive consumers through the ambience and lighting effect. 

End Words

According to Statistics, establishing supermarket racks and stands is one factor that helps to level up the supermarket sector, and products can be easily sold. 

This is because the products are properly arranged in the right place, the ambience of the supermarkets is appropriate, and the racks help shoppers buy specific products. Our stands are made durable and hold different kinds of products, which will build trust among the customers.

Expanda Stands is the leading supermarket rack manufacturer in Chennai; we manufacture the racks with the required dimensions for the client without  the quality. This is how we manufacture all kinds of racks that will help to serve more practical needs.